Better times ahead, Pritzker assures industry

Despite the many challenges facing seniors housing owners and operators stemming from an unprecedented housing slump and credit crunch, the long-term future of the industry remains bright, according to Penny Pritzker, chairman and founder of Classic Residence by Hyatt.

Pritzker gave her assessment of the industry during a keynote speech last Thursday in Chicago at the annual convention of the National Investment Center for the Seniors Housing and Care Industry (NIC).