Men’s underwear getting a little extra attention

Men’s underwear getting a little extra attention

By SAMANTHA CRITCHELL
The Associated Press

Published Feb 6, 2012 02:01PM MDT

NEW YORK • Some things are fashion, and some are necessity. Where do men’s undergarments fall? Increasingly, right in the middle.
There’s a guaranteed market that needs to replenish supplies no matter what the economy is doing. But innovation in style and technology has made boxers, briefs and undershirts that were once an afterthought into a buzz-worthy category of men’s clothes. So much so that H&M debuted ads for its new undergarment collection by David Beckham during the Super Bowl on Sunday...

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