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Mormon ad campaign expands as presidential campaign poses challenges

Mormon ad campaign expands as presidential campaign poses challenges

By LAURIE GOODSTEIN
The New York Times

Published Nov 18, 2011 03:18PM MDT

After Sunday worship in recent months, Mormon bishops around the country gathered their congregations for an unusual PowerPoint presentation to unveil the church’s latest strategy for overcoming what it calls its “perception problem.”
Mormon leaders had hired two big-name advertising agencies in 2009, Ogilvy & Mather and Hall & Partners, to find out what Americans think of The Church of Jesus Christ of Latter-day Saints. Using focus groups and surveys, they found that Americans who had any opini...

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