BYU grad students study Eagle Mountain's economic potential

EAGLE MOUNTAIN (Deseret News) — Eagle Mountain is a diamond in the rough.

That's according to four BYU master of public administration students who have studied the rapidly growing city and on Tuesday proposed to the City Council a four-part plan to bolster economic development.

The plan focuses on accessing professional networks, coordinating planning strategies, branding the city and offering incentives to local businesses.

"Many people that we spoke with felt Eagle Mountain city is still an unfinished city," said Scot Godferson, one of the BYU master's students who studied the city for months. "The city should continue the marketing campaign they've started and expand it to industry Web sites and publications."

The city is preparing to launch a $250,000 advertising campaign featuring billboards, TV and print ads and economic development materials for individual companies.

The students recommended that the city focus on high-tech companies interested in renewable energy.

"The strengths of this industry really complement what the city offers," said Dale Frost, another BYU MPA student.

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