Media company launches a real estate brokerage

(Deseret News) The company that handles advertising, printing and delivery for the Deseret News and The Salt Lake Tribune is branching out into the world of real estate.

MediaOne of Utah has launched MediaOne Real Estate, a full-service licensed brokerage, servicing home sellers. The company's Web site promises a "marketing arsenal" that reaches about a million people each week for a flat fee of $2,000.

"We just felt that there is an opportunity in that area," Brent Low, president and chief executive officer of MediaOne, told the Deseret News.

He said the new venture, which officially opened for business last Monday, has hired three licensed brokers to help clients. He added the company, which will serve clients in Davis, Salt Lake and Utah counties, had eight listings in the first week.

When asked if MediaOne has lost any real estate advertisers since the launch of the new direct competitor service, he said, "No."

"It's been positive with some and negative with others," Low said.

Ryan Kirkham, president of the Salt Lake Board of Realtors, told the Deseret News he was surprised by Low's comments regarding the reaction from local Realtors.

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